🌴 The Honest Truth About Tulum + Top Things to Do

Is Tulum Worth the Hype? Let’s Dive In

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Tulum, Mexico, has become synonymous with bohemian luxury, offering stunning beaches, a lively dining scene, and unique cultural experiences. However, while it boasts undeniable beauty, it's not without its quirks. Here’s a balanced look at what makes Tulum both enchanting and frustrating, along with tips for making the most of your visit.

The Pros and Cons of Tulum

The Cons:
Let’s start with the downsides. Tulum has developed rapidly over the past decade, leading to noticeable price gauging. Many restaurants, activities, and accommodations come with steep price tags that don’t always match the value offered. Additionally, access to public beaches can feel frustratingly exclusive; many stretches are dominated by private beach clubs or resorts, making it difficult to enjoy the coastline without paying a premium.

The Pros:
That said, Tulum remains breathtaking. Its turquoise waters, swaying palms, and laid-back vibe still draw visitors seeking a tropical escape. Stay in the right place, and you’ll find solace amidst the buzz. I stayed at Casa Malca, a former mansion of Pablo Escobar, which now serves as a stylish boutique hotel. Its expansive beach, vibrant art installations, and a quirky, luxurious ambiance make it a standout choice.

Things to Do in Tulum

  1. Explore the Beach Clubs
    While public access is limited, Tulum’s beach clubs offer lively atmospheres and curated experiences. Favorites include Nomade, with its boho vibes, and Papaya Playa Project, known for its beachfront parties. Spend the day lounging, sipping cocktails, and enjoying the ocean breeze (just be prepared for high cover charges).

  1. Visit the Mayan Ruins
    The Tulum Archaeological Zone is a must-see. Perched on a cliff overlooking the sea, these ruins offer both historical intrigue and stunning views. Visit early to avoid crowds and the midday heat.

  2. Swim in the Cenotes
    Dive into Tulum’s famous cenotes, natural sinkholes filled with crystal-clear water. Cenote Dos Ojos and Gran Cenote are popular choices for snorkeling or a refreshing swim, while Cenote Calavera offers a more intimate experience with its striking "skull-like" openings.

  1. Experience Art and History
    Staying at Casa Malca, you’ll be surrounded by contemporary art and unique décor. Beyond the hotel, Tulum has an array of galleries and art installations that reflect its creative spirit.

Final Thoughts

Tulum can be polarizing. While its natural beauty, vibrant culture, and unique experiences are undeniable, the commercialization and exclusivity might feel at odds with its once-rustic charm. The key is finding a balance: choose accommodations like Casa Malca for an artistic retreat, plan activities wisely to avoid the crowds, and embrace the quirks of this now-iconic destination.

Would I recommend Tulum? Yes—but with tempered expectations and a solid plan. 🌴

Warm regards,
The LUXTRVL Team (email [email protected] for bookings)

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